What’s UX writing and content strategy?
Regardless the channel, every word and image you put out in the world should ennoble your brand. But as your messages have been reduced to the “micropage” of a smartphone—with limited character counts and space restrictions—this becomes a huge challenge. That’s why words and images must be chosen carefully, with precision, vetted for accuracy and optimized for SEO—all toward providing a journey of delight for the customer and a conversion for you.
Skills & categories
My work as a content strategist and UX writer is enhanced from deep experience in building brands, brand platforms, voice and tone strategies, omnichannel advertising campaigns and more.
Skills
Content strategy
UX writing—for web & app content
Creative copywriting & content
SEO & FAQ strategy
Concept development
Ad campaign & themes
Brand DNA platforms
Voice & tone platforms
Company & product naming
Integrated channel marketing campaigns
Collateral
Catalog marketing
Categories
Financial
Higher education
Outdoor gear & lifestyle
Retail
Technology
Non-profit