What’s UX writing and content strategy?

Regardless the channel, every word and image you put out in the world should ennoble your brand. But as your messages have been reduced to the “micropage” of a smartphone—with limited character counts and space restrictions—this becomes a huge challenge. That’s why words and images must be chosen carefully, with precision, vetted for accuracy and optimized for SEO—all toward providing a journey of delight for the customer and a conversion for you.

Skills & categories

My work as a content strategist and UX writer is enhanced from deep experience in building brands, brand platforms, voice and tone strategies, omnichannel advertising campaigns and more.

Skills

  • Content strategy

  • UX writing—for web & app content

  • Creative copywriting & content

  • SEO & FAQ strategy

  • Concept development

  • Ad campaign & themes

  • Brand DNA platforms

  • Voice & tone platforms

  • Company & product naming

  • Integrated channel marketing campaigns

  • Collateral

  • Catalog marketing

Categories

  • Financial

  • Higher education

  • Outdoor gear & lifestyle

  • Retail

  • Technology

  • Non-profit